made in wisconsin graphic

Artisan-crafted pet gear, made in Wisconsin. Really.

You won't find any "made in China" labels here. Every product* in our store is made by us, a wife-and-husband team, right here in central Wisconsin. Pass the 🍺 beer and 🧀 cheese curds, please! #goPackgo

We purchase raw materials and measure, cut, sew, personalize, pack, and ship it all ourselves. Nearly all orders are made after you click "buy", which allows us to offer an insane number of options and customization possibilities.

We've been making (p)awesome pet gear since 2009 and have sent tens of thousands of collars all over the world!

* Well, almost every product; we do offer a handful of stainless steel tags that are made in California and shipped direct to you.

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