New in our store!
New Prints: "Liberty" & "Hawaiian"
Available in all of our PRINTS gear!
Best Sellers
Stainless Steel Jingle-Free Tags
2 NEW SIZES! 14 colors, 7 sizes, and endless applications!
Harness-to-Collar Safety Clips
A little extra security for your dog's gear.
Extra-Wide Reflective Cat Collars
Breakaway safety and ultra-high-visibility.
Essential Metals Jingle-Free Tags
For 1.5" collars. More sizes coming soon!
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Our best-selling breakaway collars
Keep your pooch looking great while preventing collar-strangulation accidents.
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BREAKAWAY Dog Collar | Solid or Reflective | 20 colors | 4 widths
BREAKAWAY Dog Collar | Solid or Reflective | 20 colors | 4 widthsFrom $22.00From $22.00
Martingale Collars
A choke-free option for dogs who "back out" of regular collars.
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Martingale Dog Collar | Solid or Reflective | 4 widths!
Martingale Dog Collar | Solid or Reflective | 4 widths!From $17.00From $17.00 -
PRINTS - Martingale Dog Collar - 23 prints | 4 widths
PRINTS - Martingale Dog Collar - 23 prints | 4 widths$24.00$24.00 -
Chain (Half-Check) Martingale Dog Collar | Solid or Reflective | 4 widths!
Chain (Half-Check) Martingale Dog Collar | Solid or Reflective | 4 widths!From $20.00From $20.00 -
Quick Release Martingale Dog Collar | Solid or Reflective | 4 widths!
Quick Release Martingale Dog Collar | Solid or Reflective | 4 widths!From $21.00From $21.00 -
PRINTS - Quick Release Martingale Dog Collar | 23 Prints | 4 widths
PRINTS - Quick Release Martingale Dog Collar | 23 Prints | 4 widths$26.00$26.00 -
Quick Release Chain Martingale Dog Collar | Solid or Reflective | 4 widths!
Quick Release Chain Martingale Dog Collar | Solid or Reflective | 4 widths!From $21.00From $21.00
Artisan-crafted pet gear, made in Wisconsin. Really.
You won't find any "made in China" labels here. Every product* in our store is made by us, a wife-and-husband team, right here in central Wisconsin. Pass the 🍺 beer and 🧀 cheese curds, please! #goPackgo
We purchase raw materials and measure, cut, sew, personalize, pack, and ship it all ourselves. Nearly all orders are made after you click "buy", which allows us to offer an insane number of options and customization possibilities.
Our founder, Diana, handles all of the websites, purchasing, research & design, and customer service. Her better half, Craig, rocks much of the sewing, machine maintenance, and network maintenance.
We've been making (p)awesome pet gear since 2009 and have sent tens of thousands of collars all over the world!
* Well, almost every product; we do offer a handful of tags, toys, & treats that are carefully curated from other small, US-based businesses.
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Gift Cards
Perfect for gift-giving!
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Virtual Gift Card
Virtual Gift CardFrom $10.00From $10.00
