I am often asked "when is your next sale"?

The short answer is... probably not soon.

The longer answer:

We operate on pretty slim margins. I don't have huge markups on any of the items I sell. I feel strongly that anyone should be able to afford a safe collar for their dog or cat, so I try to keep my prices reasonable. You'll see this reflected in our plain (or recycled) packaging. Our $0.00 marketing budget. Our lack of employees.

Sales eat into those slim margins and besides, we all know how annoying it is to buy something and then see it on sale the day after :/ Rather than play those marketing games, I choose to hold fair and transparent pricing year-round. 

Yes I do make some exceptions and run some sales - usually when we have a big expense (ahem, hello new furnace I wasn't expecting) and need an influx of income for a short period. We don't exactly make "extra" money during sales, its more like an advance for the next three weeks. I also reward customers on our email list with coupons every now and then, because I know no one really needs another email, but I appreciate the customers who welcome me in their inbox a few times a year.

Plus - sales require a fair bit of extra attention and administrative work for me. I already have plenty to keep me busy so adding another job to my plate isn't typically something I'm going out of my way to do.

The takeaway

Manufacturing products with largely American-made materials is expensive.

Big retailers buy Chinese-made products for pennies or dollars. I get emails weekly from Chinese factories selling all of the popular collars, leashes, harnesses, lights, gizmos, shirts, beds, etc etc that you see on TikTok or Chewy or Amazon or your local pet store. I see it all. 

A popular style of harness, for example, comes straight from China with a $2.79 price tag. Chewy sells this harness for $37.99. Another 'brand' website sells the same one for $60+. So of course they can run a 'sale', or replace it 'for free' when it's the wrong size or lost in the mail. They still make a very comfortable profit even if they replace it several times over again. I guarantee you they are not losing out when they offer you a giant discount.